Amazon Halo Is Gone
Even accounting for hindsight bias, I think Amazon’s nuking Halo might’ve been an easy call. I didn’t make it, and I didn’t think it’d come true so quickly – they just released a new device (Halo Rise) to the lineup earlier this year; this year isn’t half over! The bands were constantly on sale, and it seemed like Amazon was trying to liquidate them. One of the few things I actually remember from congressional hearings is that Amazon, somewhat unsurprisingly, does lose money on its in-house products like Kindle and (especially) Echo1, but only when they’re on sale (which is often).